51 How to work collectively with the retailer sector for effective communication of product chain information to consumers

Content description: The retailer sector links the producers and the consumers. Until recently, the role of the retailers has often been "the missing link", but focus is growing and so is the need to share experiences and discuss future developments. Questions for discussion could be, but are not limited to: What are the role and responsibilities of retailers in promoting sustainable products? Strategies for selling sustainable products: - priorities on central and shop levels - dialogue with the customers: how, what and where - supply chain management and documentation Building motivation, awareness and competences among the employees What’s in it for me? Costs and benefits for the retailers to engage in promoting sustainable consumption
Wednesday, June 10, 2009: 11:30 AM-1:00 PM
Chair:
Burcu Tuncer