If one believes the buzz of all electric vehicle introductions and promises coming out of industry and different auto shows, one would think we are a year or two away from electric paradise, and a significant step towards energy independence. The reality is we are not even close. But its time to develop electric vehicles which consumers can afford and want to use. This is a challenge not only to auto industry but to all different stakeholders who want to promote or develop electric vehicles.
The purpose of this paper is twofold. First to report on the developments in electrical vehicles and electrical mobility, with a particular focus on the Netherlands where utilities have taken the lead in a transition to a grid-based sustainable electrical mobility. The paper includes technology and knowledge developments, product and market developments, industry dynamics, government initiatives, as well as social and user aspects. It includes an evaluation of barriers and benefits of a transition towards sustainable electric mobility in the Netherlands.
Second, the paper tries to give an attempt in order to stimulate and facilitate electric vehicle introductions. It proposes research agenda deals with identified barriers as well as with achieving the benefits of sustainable electric mobility and focuses on aspects, such as creating a network and information exchange point for policy makers, entrepreneurs, scientists and a broader public. It also aims at bringing different activities together and to create synergy in order to make a strong case for electric vehicles and interest the auto industry towards electric vehicles. Another focus is to demonstrate the latest developments and make a business case that appeals consumer. Another question is what aspects need to be demonstrated during these demonstrations. The Dutch INCERT program and project Better-place are given as examples to illustrate initiatives in the Netherlands and international level.