46.2 Sustainability Measurement for Sports and Cultural Events

Calvin Jones , ESRC BRASS Centre, Cardiff University, Cardiff, United Kingdom
Andrea Collins , ESRC BRASS Centre, Cardiff University, Cardiff, United Kingdom
Max Munday , ESRC BRASS Centre, Cardiff University, Cardiff, United Kingdom
The environmental impacts of major sporting and cultural events have attracted increased policy and media attention, with the realisation that larger events can have significant implications for climate change emissions, resource use and local landscapes. The mitigation of such effects is not straightforward however, with event organises often lacking appropriate management skills, measurement metrics and, indeed the resources and time to develop these elements. This paper reports upon a project sponsored by UK Sport which piloted a number of environmental impact measurement tools and options across a number of events in 2008. The project is intended to develop a guide for event organisers such that they can engage proactively with the environmental (and indeed social) context within which their events operate, thus minimising negative environmental impacts whilst seizing any opportunities for events to develop positive impacts.