A Documentary film, A Couple of Social Entrepreneurs, and the Re-Framing of Institutionalized Practices.
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|Documentary films are increasingly becoming high impact communication vehicles used by a variety of actors to effect institutional change. Films such as An Inconvenient Truth by Al Gore and The Corporation by Roger Moore have achieved widespread, mainstream distribution and have resulted in considerable public debate. Despite the evident impact of these films on public opinion and on organizations, they have received relatively little attention by management scholars. |
This paper is a case study that explores the impact of l’Erreur Boréale, a shock documentary that was critical of the forestry practices in