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EVALUATING THE IMPACT OF BOTTOM OF THE PYRAMID BUSINESSES
Dr. Bruce Paton, Assistant Professor

Management Department, College of Business

San Francisco State University

1081 Kildare Avenue, Sunnyvale, CA 94087

e-mail: bpaton@sfsu.edu

The well being of the poor has traditionally been the concern of governments, international institutions, and non-government organizations (NGOs).  C. K. Prahalad and Stuart Hart helped reframe this conception for many business practitioners and scholars in a seminal article called “The Fortune at the Bottom of the Pyramid” (Hart and Prahalad, 2001). The bottom of the pyramid (BOP) concept suggests that business has a vital role to play in meeting the unmet needs of the 4 billion poorest people on the planet.  The ensuing discussion has produced a rich and growing set of cases, a modest amount of theory building (Prahalad, 2004, Hart, 2005) and considerable controversy.
 
Full Paper (.pdf format, 187.0 kb)

All Submissions
8:00 AM-8:00 PM, Friday, June 15, 2007, Oral

The Ontario, Canada 2007 Meeting