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A stakeholder relationship approach to corporate environmental management
Ari Paloviita, University of Jyväskylä, School of Business and Economics, Finland

Vilma Luoma-aho, University of Jyväskylä, Department of Communication, Finland

Corresponding author:

Ari Paloviita

School of Business and Economics, P.O. Box 35, 40014 University of Jyväskylä, FINLAND

E-mail: atpalovi@econ.jyu.fi

Telephone: +358-14-2603350

Fax: +358-14-2603331

Various theoretical distinctions and multi-stakeholder initiatives for stakeholder management and reporting have been established. The benefits of a stakeholder approach in corporate environmental management (CEM) have been proven, but few analytical and applicable principles of categorization have been introduced for identifying stakeholders in environmental issues. Recognition of the potential threats and opportunities of different stakeholder relationships requires a proactive, analytical model. This paper emphasizes the importance of stakeholder relationships, and presents four different attributes for identifying stakeholders; power, legitimacy, urgency and frequency. Four stakeholder categories are identified and illustrated by practical examples drawn from corporate and media reports. Stakeholder management and communication strategies may be implemented more effectively by using information on current stakeholder attributes while recognizing the industry-specific, context-dependent and spatially dependent dynamic nature of these relationships.

Keywords: stakeholder identification and selection, stakeholders, corporate environmental management, Global Reporting Initiative, AA1000

 
Full Paper (.pdf format, 252.0 kb)

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8:00 AM-8:00 PM, Friday, June 15, 2007, Oral

The Ontario, Canada 2007 Meeting