The 13th International Conference of the Greening of Industry Network - Integration and Communication: A Clear Route to Sustainability?, July 2-6, 2006
Cardiff, Wales  United Kingdom
NOTE: session numbering subject to change

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 Sunday, July 2, 2006

 1:30 PM-3:00 PM
1 Actions for Achieving a More Sustainability Focused Organisation - Ideas and Innovations for Sustainability (1)
1:30 PM 1-1Ceremonial Environmental Strategies: A Meta-Analysis of Environmental Strategy and Implementation at Large Firms
Frances E. Bowen, University of Calgary, Canada
2:10 PM 1-2Strategic Solutions for Resource Efficiency
Gavin Bunting, Louisa Anne Huxtable and Professor RM Clement, University of Wales Swansea, United Kingdom
2 Actions for Achieving a More Sustainability Focused Organisation -Tools and Techniques
1:30 PM 2-1Corporate Social Responsibility and Policy Making – What role does communication play?
Arno Mathis, GIN-Europe, University of Twente, Netherlands
3:30 PM 2-2Do consumers really know what is the climate change and why they have to do something for the Environment?
Midori Aoyagi-Usui, National Institute for Environmental Studies, Japan
1:55 PM 2-3Communication Strategies for Sustainable Technologies: Identifying Patterns in Consumer Behaviour
Seonaidh McDonald1, Caroline J. Oates2, Panayiota J Alevizou2, William Young3 and Kumju Hwang3, (1)The Robert Gordon University, United Kingdom; (2)University of Sheffield, United Kingdom; (3)University of Leeds, United Kingdom
3 Introduction to Sustainability - Key Issues of Sustainability (1)
1:30 PM 3-1How technology could contribute to a sustainable world
Philip J. Vergragt, Tellus Institute, United States
1:30 PM 3-2Key Motivators of Business Sustainability in Russia
Nina Poussenkova, Institute of World Economy and International Relations, Russia
1:30 PM 3-3The entry strategy for sustainable business challengers
Eino K. Timola1 and Tuula Pohjola2, (1)Helsinki Universiy of Technology, Finland; (2)Helsinki University of Technology, Finland
1:30 PM 3-4Risk Management of EU Emissions Trading Scheme
Anna Kumpulainen and Tuula Pohjola, Helsinki University of Technology, Finland
4 Introduction to Sustainability - What is Sustainability : Some Thoughts and Ideas From Around the World
1:30 PM 4-1Experiments with New Forms of Corporate Environmental Governance: Evaluating the Transformative Potential of the UN's Global Compact
Andy Gouldson1 and Jan Bebbington2, (1)University of Leeds, United Kingdom; (2)University of St Andrews, United Kingdom
1:50 PM 4-2Now what do we do? The anatomy of corporate crisis management
Peter Wells1 and P.D. Jose2, (1)Cardiff University, United Kingdom; (2)Indian Institute of Management Bangalore, India
2:10 PM 4-3Social construction of sustainability: never a blueprint
Judith E.M. Klostermann, Wageningen University and Research, Netherlands

 3:30 PM-5:00 PM
5 Actions for Achieving a More Sustainability Focused Organisation - Ideas and Innovations for Sustainability (2)
3:30 PM 5-1Structure and strategy for sustainable business models
Peter Wells1 and Andrew Williams2, (1)Cardiff University, United Kingdom; (2)BRASS Centre, United Kingdom
3:50 PM 5-2Business models for eco-efficient services: conceptualization and application
Minna M. Halme, Mika Kuisma, Markku Anttonen and Nea Kontoniemi, Helsinki School of Economics, Finland
4:30 PM 5-3Corporate Environmental Orientation: One Vision?
Shima Barakat, University of Manchester, UK, United Kingdom
4:10 PM 5-4Towards sharing corporate responsibility: a conceptual paper
Maarten Van der Kamp and Shima Barakat, The University of Manchester, United Kingdom
6 Actions for Achieving a More Sustainability Focused Organisation - The Need for Partnerships (1)
3:30 PM 6-1More than a drop! Public-private partnerships as facilitators of environmental improvement. Considerations concerning the case of water in South African industry
Martin Lehmann1, Søren Jeppesen2 and Gerardo Marquez1, (1)Aalborg University, Denmark; (2)Copenhagen Business School, Denmark
3:30 PM 6-2The Communication and Integration of the Life Cycle Perspective into Innovation Activities: Conclusions fromThree Case Studies
Tea Maarit Lempiälä, Innovation Management Institute of Helsinki University of Technology, Finland
3:30 PM 6-3The role of financial actors in shaping norms for corporate responsibility: A study of freedom of expression on the Internet in China
Emma Sjöström and Susanne Sweet, Stockholm School of Economics, Sweden
7 Communicating Sustainability Inside and Outside of the Organisation - Can Communication Stimulate Change and Progress for Sustainability? (1)
3:30 PM 7-1Sustainable Communication as an Integrator: Discourses Linking Values to Actions
Tarja Ketola, Turku School of Economics, Finland
3:50 PM 7-2Social practices, structure and agency: Effects on environmental management in a construction project
Pernilla Gluch, Henrikke Baumann and Christine Räisänen, Chalmers University of Technology, Sweden
4:10 PM 7-3From Environmental to Sustainability Communication. Lessons learnt from the German Craft Sector
Wolfgang Meyer, Saarland University, Germany
8 Communicating Sustainability Inside and Outside of the Organisation - Who Communicates? And Who Listens? (1)
3:30 PM 8-1Corporate Greening Is Work: Foregrounding the Agency and Action of Environmental Staff as Potential Determinants of Environmental Performance
Charles David White, Energy and Resources Group, USA
3:50 PM 8-2An Attitudinal-Discursive Approach to Sustainability: The Case of Argentina's Polluting Firms
Diego A. Vazquez Brust and Catherine Liston-Heyes, Royal holloway, University of London, United Kingdom
4:10 PM 8-3Waste Minimisation in the Food and Drink Industry in the East of England
Mudjalin Poonprasit1, Paul S. Phillips2, Ann Smith3, Wanpen Wirojanagud4 and David Naseby5, (1)Khon Kaen University, Thailand; (2)University of Northampton, United Kingdom; (3)Landcare Research, New Zealand; (4)National Research Center for Environmental and Hazardous Waste Management, Thailand; (5)University of Hertfordshire, United Kingdom
9 Panel & Workshop : UNESCO's Communication Strategy for Sustainability - An Interactive Workshop
This workshop will discuss the tools and techniques being developed by UNESCO and its partners to communicate sustainability and to encourage professionals to engage more effectively with the media about issues of sustainability. IT will encourage workshop participants to provide opinions about these tools as part of a consultation process
10 Panel & Workshop : UNESCO's Communication Strategy for Sustainability - An Interactive Workshop
This workshop will discuss the tools and techniques being developed by UNESCO and its partners to communicate sustainability and tio encourage professionals to engage more effectively with the media about issues of sustainability. It will encourage workshop participants to provide opinions about these tools as part of a consultation process
 
 Monday, July 3, 2006

 8:45 AM-9:00 AM
Welcome and Conference Opening
Ken Peattie – GIN 2006 Conference Chair,
Theo De Bruijn – GIN Europe Coodinator,
Kurt Fischer - GIN US Coordinator

 9:00 AM-10:40 AM
Plenary : Raising Issues of Communication and Integration for Sustainability
Keynote Speakers:

Lord Michael Hastings of Scarisbrick, CBE
Head of Corporate Social Responsibility at the BBC

Ernst Ligteringen
Chief Executive, Global Reporting Initiative (GRI)

Solitaire Townsend
Managing Director, Futerra

Andrew Vickerman
Head of Communication and Sustainable Development, Rio Tinto


 11:00 AM-12:30 PM
11 Achieving Integration of Sustainability into Work, Thought and Action - What does Integration for Sustainability Mean?
11:00 AM 11-1Integration of Corporate Social Responsibility in Global Business Strategies
Jacqueline Cramer, Copernicus Institute, Netherlands
11:00 AM 11-2Integration and communication of corporate social responsibilty principles by IKEA: an analysis of the influence of and on external stakeholders
François Maon and Valérie Swaen, Université catholique de Louvain, Belgium
12 Communicating Sustainability Inside and Outside of the Organisation - Who Communicates? And Who Listens? (2)
2:00 PM 12-1Developments in Environmental Management Accounting between 1996 and 2005
Anna Kumpulainen and Tuula Pohjola, Helsinki University of Technology, Finland
11:00 AM 12-2Signaling in Voluntary Supply Chain Responsibility Initiatives
Bruce Paton, San Francisco State University, USA
11:00 AM 12-3The role of public sector intervention in product development within SMEs – managing the sustainability message
Simon O'Rafferty and Dr. Frank O'Connor, Design Wales, United Kingdom
11:00 AM 12-4Effectiveness of Supply Chain Management Practices
H.W.M. (Harrie) Van Bommel, Saxion Universities of Applied Sciences, Netherlands
13 Introduction to Sustainability - Key Issues of Sustainability (2)
11:00 AM 13-1Policy patterns and regulatory regimes: analysis of European waste policies
Ulrik Jørgensen, Technical University of Denmark, Denmark
11:30 AM 13-2Stringent policy control and effective negotiated environmental agreements: counterproductive forces?
Roeland Bracke and Marc De Clercq, Ghent University, Belgium
12:00 PM 13-3The support system for renewable energy in Flanders
Jeroen De Paepe and Marc De Clercq, University of Ghent, Belgium
14 Introduction to Sustainability - Key Issues of Sustainability : Managing Wind Power in Europe (1)
11:00 AM 14-1An Introduction to the Wind Power Stream
Peter A. Strachan1 and Richard Cowell2, (1)Aberdeen Business School, United Kingdom; (2)Cardiff University, United Kingdom
11:15 AM 14-2Learnings from Wind Energy Policy in EU with focus on Denmark, Sweden and Spain
Niels Meyers, Technical University of Denmark, Denmark
11:45 AM 14-3Comparing Wind Power Deployment in Germany, the Netherlands and the UK: An Assessment of Key Market Drivers and Support Mechanisms
Afolabi Otitoju1, Peter A Strachan1, David Lal1 and Iain Bryden2, (1)Aberdeen Business School, United Kingdom; (2)University of Edinburgh, United Kingdom
12:15 PM 14-4Understanding Public Reactions to Wind Farm Developments through Communication and Integration
Mhairi Aitken, Aberdeen Business School, United Kingdom
2:30 PM 14-5Understanding Community Reactions & Objections to a Recent UK Onshore Wind Farm Application
Mhairi Aitken, Seonaidh McDonald and Peter A Strachan, Aberdeen Business School, United Kingdom
15 Actions for Achieving a More Sustainability Focused Organisation - Ideas and Innovations for Sustainability (3) : Sustainable Mobility (1)
11:00 AM 15-1Disrupting the business of producing automobiles: alternative powertrain technologies
Clovis Zapata and Paul Nieuwenhuis, Cardiff University, United Kingdom
11:20 AM 15-2Overcoming the All-Steel-Body Paradigm: Materials for Lean Weight Vehicles
Clovis Zapata, Cardiff University, United Kingdom
11:40 AM 15-3The measures and pressures for reducing environmental effects of shippers' goods transports
Catrin Lammgård, School of Business, Economics and Law at Göteborg University, Sweden

 1:30 PM-2:00 PM
Plenary : Communication for Sustainability – A Considered Perspective
Keynote Speaker:

Wayne Drew, CEO
The International Visual Communication Association (IVCA)


 2:00 PM-3:30 PM
16 Achieving Integration of Sustainability into Work, Thought and Action - Learning from Others : Case Studies (1)
2:00 PM 16-1Integrating sustainable development into public sector procurement: The case of local government buying in the United Kingdom
Lutz Preuss, Royal Holloway College, University of London, United Kingdom
2:00 PM 16-2Integrating Environment for Innovation: Experiences from Product Development for Paper and Packaging
Paula Kivimaa, Finnish Environment Institute, Finland
2:00 PM 16-3Evolution of Environmentally Sustainable Innovation: The Case of the U.S. Carpet Industry and CARE
Cathy A. Rusinko, Philadelphia University, USA
17 Communicating Sustainability Inside and Outside of the Organisation - Types, Tools and Techniques of Communication for Sustainability (1)
2:00 PM 17-1Stakeholder's Communication by Sustainability Reporting in Thailand
Wit Soontaranun and Somporn Kamolsiripichaiporn, Chulalongkorn University, Thailand
2:20 PM 17-2Institutionalization of Reporting of Sustainability Performance: The Case of Global Reporting Initiative
Halina Brown1, Martin De Jong2 and Teodorina Lessidrenska1, (1)Clark University, USA; (2)Technical University of Delft, Netherlands
3:20 PM 17-3State of the Arts on Sustainability Report: A Case of Korea Business Circles
Yoon-Gih Ahn, POSCO Research Institute, South Korea
18 Communicating Sustainability Inside and Outside of the Organisation - Ways Forward (1)
2:00 PM 18-1Interpretations of corporate environmental policy: Challenges for environmental communication and action
Emma L. C. Rex and Henrikke Baumann, Chalmers University of Technology, Sweden
2:00 PM 18-2Developing sustainability dialogues for innovative environmental strategies
Angelina Korsunova and Sanna Poikkimäki, University of Jyväskylä, Finland
2:00 PM 18-3The Possibilities of Fair Trade: Towards a Taxonomy of Fairly Traded Clothing Organisations
Kellie Dalton and Dr. Pierre McDonagh, Dublin City University, Ireland
19 Communicating Sustainability Inside and Outside of the Organisation - Who Communicates and Who Listens? (3) Marketing the Impossible (1)
What is the role of marketing in finding paths away from a throwaway culture? This interactive workshop will explore potential conflict in marketing between a traditional approach of sales maximisation and an approach based on increased product life spans. Exploring both theory and practice, we will consider how marketing currently addresses product durability and whether consumers could be encouraged to favour products with longer life spans. The session will include short presentations by the Session Chairs and role play and discussion in groups will form the major activity of this workshop

 3:45 PM-5:15 PM
20 Actions for Achieving a More Sustainability Focused Organisation - The Need for Partnerships (2)
4:00 PM 20-1Mechanism Design for Voluntary Supply Chain Responsibility Initiatives
Bruce Paton, San Francisco State University, USA
4:00 PM 20-2Integrated collaborative approaches to supply chain environmental management
Kumju Hwang1 and Byung-Wook Lee2, (1)Business Institute for Sustainable Development, South Korea; (2)LG Environmental Strategy Institute (LGESI), South Korea
3:30 PM 20-3Consumer-Integration in Sustainable Product Development
Esther Hoffmann1, Marlen Arnold2 and Bernd Siebenhüner2, (1)Institut für ökologische Wirtschaftsforschung (IÖW) - Institute for Ecological Economy Research, Germany; (2)Carl-von-Ossietzky University of Oldenburg, Germany
21 Communicating Sustainability Inside and Outside of the Organisation - Can Communication Stimulate Change and Progress for Sustainability? (2)
4:00 PM 21-1Understanding sustainable development in households: a framework of environmental activity in households and its consequences for environmental communication strategies
Anna K. Scott, University of Sheffield, United Kingdom
4:40 PM 21-2Do eco-communication strategies provide a road to sustainability? Evidence from the passenger vehicle market
Mario F. Teisl, Jonathan Rubin and Caroline L. Noblet, University of Maine, USA
5:20 PM 21-3Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach
Ken Peattie and Frances Hines, Cardiff University, United Kingdom
22 Communicating Sustainability Inside and Outside of the Organisation - Ways Forward (2)
4:00 PM 22-1Integration and Communication as Central Issues in Dutch Negotiated Agreements on Industrial Energy Efficiency
Hans Bressers, Theo De Bruijn and Valentina Dinica, University of Twente, Netherlands
4:20 PM 22-2Reduction of Greenhouse Gas Emissions in Russia – a Triple Dividend?
Lassi Linnanen, Mika Horttanainen and Sami Kokki, Lappeenranta University of Technology, Finland
4:40 PM 22-3The way the case of cogeneration in The Netherlands can pave the road to sustainable energy transition
Gertjan de Werk1 and Linda Kamp2, (1)TU Delft, Netherlands; (2)Delft University of Technology, Netherlands
1:30 PM 22-4Towards a National Policy Dialogue on Hydrogen in the USA
Philip J. Vergragt, MIT, USA
23 Achieving Integration of Sustainability into Work, Thought and Action - Approaches, Tools and Techniques (2) : Sustainability Metrics
William R. (Bill) Blackburn is a lawyer and engineer by training, and the CEO of William Blackburn Consulting. He has more than 30 years of professional experience on the leading edge of sustainable development, environment, health and safety (EHS) and emergency response. In Summer 2006 he will bring out his new book The Sustainability Handbook. This session will bring Bill’s experience on work in sustainability metrics into a presentation, bringing issues of setting sustainability goals, values of goals for sustainability metrics and the use of sustainability indicators into focus and then generating a participant discussion about a range of sustainability metrics questions
3:45 PM 23-1Sustainability Metrics
William Blackburn, William Blackburn Consulting, Ltd., USA
24 GIN Futures Workshop I: Evaluating Sustainable Development Research and Progress
Over the past decade sustainable development has been a central element in many conferences, books, Ph.D. theses, public policies, and corporate strategies. Yet, the question is, What has it brought us? Do we now understand what changes are necessary to realize sustainable development? Are we any closer to realizing these changes or developing strategies for them? Which actors, partnerships, and strategies are the most successful, and why? Or are the only tangible results new jobs for researchers and consultants? Time to take stock. The Greening of Industry Network took up this challenge at its April 2005 meeting in the Netherlands. The purpose of this workshop at GIN2006 is to continue development of the research and evaluation project started last year by soliciting input from the GIN2006 delegates and forming a team to carry the project to its next steps or survey design, literature review, and proposal writing.
 
 Tuesday, July 4, 2006

 9:00 AM-10:40 AM
Plenary : Raising Issues of Integration and Communication for Sustainability
Keynote Speakers:

Oliver Dudok Van Heel
Associate Director, SustainAbility

Stephanie Draper
Deputy Director, Forum for the Future Business Programme / Acting Director The Natural Step UK

Paul Sternberg
CEO, Ethical Media

Michael Meacher
House of Commons


 11:00 AM-12:30 PM
25 Actions for Achieving a More Sustainability Focused Organisation - Ideas and Innovations for Sustainability (4) : Sustainable Mobility (2)
11:00 AM 25-1Car CO2 Emissions Reduction Strategies for China
P. Nieuwenhuis and Clovis Zapata, Cardiff University, United Kingdom
11:00 AM 25-2Cleaning the diesel engine emissions - Facilitating technology push through cluster development strategies in the Danish automotive particulate filter industry
Thomas Budde Christensen, Roskilde University, Denmark
11:00 AM 25-3Bridging the transatlantic divide on climate policy: why the US automobile sector is changing course on climate change
Jonas Meckling, London School of Economics and Political Science, United Kingdom
11:00 AM 25-4Planting Fuel: the Brazilian Biofuel Experience
Clovis Zapata, Cardiff University, United Kingdom
26 Communicating Sustainability Inside and Outside of the Organisation - Types, Tools and Techniques of Communication for Sustainability (2) : Communicating CSR - Assessing Reporting and Transparency
11:00 AM 26-1CSR Reporting in the Netherlands
Theo De Bruijn and Arno Mathis, University of Twente, Netherlands
11:20 AM 26-2Sustainability Reporting in Norway: An Assessment of Non-Financial Disclosures by the 100 Largest Firms
Irja Vormedal1 and Audun Ruud2, (1)University of Oslo, Norway; (2)ProSus, Norway
11:40 AM 26-3CSR Reporting in Ireland
Gerard Mullally, University College Cork, Ireland
2:40 PM 26-4Environmental reporting as a communication tool: a question of enforcement?
Karen Bubna-Litic, University of Technology, Sydney, Australia
12:00 AM 26-5Sustainability Reporting in Europe: A Comparative Assessment of Non-Financial Disclosures by the 100 Largest Companies in Norway, the Netherlands and Ireland
Irja Vormedal, University of Oslo, Norway
27 Communicating Sustainability Inside and Outside of the Organisation - Ways Forward (4)
3:30 PM 27-1Communication on climate change in the Netherlands
Judith E.M. Klostermann, Wageningen University and Research, Netherlands
3:30 PM 27-2Communicating the Strategic Implications of Climate Change: Lessons for Firms and Industry
Jacob Park, Green Mountain College, USA
3:30 PM 27-3Integrating Climate Change with Core Business Activities
Jonatan Pinkse and Ans Kolk, University of Amsterdam Business School, Netherlands
28 Introduction to Sustainability - Key Issues for Sustainability : Managing Wind Power in Europe (2)
11:00 AM 28-1Why is there no wind rush in France?
Joseph Szarka, University of Bath, United Kingdom
11:30 AM 28-2Contrasting Core Beliefs About Effective Wind Power Implementation: An International Comparison of Stakeholder Views
Maarten Wolsink1 and SYLVIA BREUKERS2, (1)University of Amsterdam, Netherlands; (2)University of Amsterdam, United Kingdom
12:00 PM 28-3The Importance of Learning Processes in Wind Power Development
Linda Kamp, Delft University of Technology, Netherlands
12:30 PM 28-4Ecological Modernization and Wind Power in the UK
Peter A. Strachan1 and Dave Toke2, (1)Aberdeen Business School, United Kingdom; (2)Birmingham University, United Kingdom
1:00 PM 28-5Delivering wind power targets through spatial planning in post-devolution Wales - integrating stakeholders by orchestrating space
Richard Cowell, Cardiff University, United Kingdom

 1:30 PM-2:00 PM
Plenary : Following Paths to Sustainability
Keynote Speaker:

Jim McGurn
Creative and Partnerships Director, Company of Cyclists


 2:00 PM-3:30 PM
29 Actions for Achieving a More Sustainability Focused Organisation - Ideas and Innovations for Sustainability (4) : Sustainable Mobility (3) - "The Business of Sustainable Mobility" Launch
This session launches the exciting new book “The Business of Sustainable Mobility” that is based on the sustainable mobility stream in the 2003 International Greening of Industry Network conference in San Francisco. The book combines some of the papers presented there, developed and updated into full chapters, with a number of additional chapters to capture some of the themes that emerged from the conference. The central problem addressed in this book is the private car: how to power it, how to build it and how to deliver it to customers in a more sustainable future. The panel consists of some of the authors and editors of the book, and they welcome your questions, discussions and debate about these key issues.
30 Actions for Achieving a More Sustainability Focused Organisation - Ideas and Innovations for Sustainability (5) : Integrating and Communicating for Sustainable Innovation at the Production - Consumption Interface
1:30 PM 30-1New Business for Old Europe
Arnold Tukker, TNO, Netherlands
1:30 PM 30-2The Integration of Environmental Motives and Expertise into Investment Projects in Process Industries
Nils Markusson, Edinburgh University, United Kingdom
2:20 PM 30-3The E-Book: The Interaction of Producer and Consumer Discourses on Innovation and Sustainability
Fred Steward, Brunel University, United Kingdom
31 Introduction to Sustainability - Key Issues of Sustainability : Managing Wind Power in Europe (3)
2:00 PM 31-1Tensions Between Scottish National Policies for Onshore Wind Energy and Local Dissatisfaction – Insights from Regulation Theory
Karen Parkhill, Cardiff University, United Kingdom
3:00 PM 31-2Wind Power in the UK: Future Prospects
Dave Toke, Birmingham University, United Kingdom
3:30 PM 31-3Concluding the Wind Power Stream: Open Debate and Discussion of Research and Related Priorities for Collaboration
Richard Cowell1 and Peter A. Strachan2, (1)Cardiff University, United Kingdom; (2)Aberdeen Business School, United Kingdom
32 Communicating Sustainability Inside and Outside of the Organisation - Types, Tools and Techniques of Communication for Sustainability : Practical Approaches for Sustainability Reporting for Financially Challenged and Small Organisations
2:00 PM 32-1Practical Approaches for Sustainability Reporting for Financially Challenged and Small Organisations
William Blackburn, William Blackburn Consulting, Ltd., USA
33 Communicating Sustainability Inside and Outside of the Organisation - Types, Tools and Techniques of Communication for Sustainability (4) : Introducing Microfinance and Bottom of the Pyramid Concepts into Business School Curricula
2:00 PM 33-1Introducing Microfinance and Bottom of the Pyramid Concepts into Business School Curricula
Bruce Paton1, Jason Harris-Boundy1, Lisa Jones2 and Gordon Rands3, (1)San Francisco State University, USA; (2)University of North Carolina at Chapel Hill, USA; (3)Western Illinois University, USA

 3:45 PM-5:15 PM
34 Achieving Integration of Sustainability into Work, Thought and Action - Approaches, Tools and Techniques to Integration (3)
3:30 PM 34-1Integrated Development – Experiences from linking Design, Quality and Environment in SMEs
Lassi Linnanen1, Irini Voudouris2 and Ninetta Chaniotou3, (1)Lappeenranta University of Technology, Finland; (2)Athens University of Economics and Business, Greece; (3)Kainuun Etu Oy, Finland
3:50 PM 34-2Integration of management systems -towards more sustainable management systems
Tine Herreborg Jørgensen, Aalborg University, Denmark
4:10 PM 34-3How client organisations rates quality and environmental management systems when purchasing consultancy companies
Karin Johansson, Johannes Rapai, Daniel Eriksson, Sara Åkerström and Martin Carrick, Chalmers University of Technology, Sweden
35 Achieving Integration of Sustainability into Work, Thought and Action - Integrating Knowledge, Learning and Interaction for Sustainability (1)
3:30 PM 35-1Social learning through small scale experiments: a conceptual framework and a case study
Halina Brown1 and Philip J. Vergragt2, (1)Clark University, USA; (2)Tellus Institute, United States
3:30 PM 35-2Organizational Learning to Integrate Sustainability
Bernd Siebenhuener and Marlen Arnold, Oldenburg University, Germany
3:30 PM 35-3Does sustainability oriented organizational learning shape corporate strategy in ways that have important implication for firms' survivals?
Anis Ben brik1 and Shirish Sangle2, (1)School for Advanced Studies in Venice Foundation - Italy, Italy; (2)Sustainability Research Institute, United Kingdom
36 Communicating Sustainability Inside and Outside of the Organisation - Types, Tools and Techniques of Communication for Sustainability (3)
11:00 AM 36-1Envisioning Sustainability three-dimensionally
Rodrigo Lozano, BRASS Centre, Cardiff University, United Kingdom
11:00 AM 36-2Analysis of power, legitimacy and urgency in the flow of information supporting sustainability-related decisions
Namy D. Espinoza-Orias and Paul N. Sharratt, The University of Manchester, United Kingdom
11:00 AM 36-3Analytical Framework for Studying Environmental Information Management in the Industry
Johan Erlandsson, Chalmers University of Technology, Sweden
2:00 PM 36-4Coherent Policymaking Frame: A Model for Effective Policymaking and Communication for Sustainability
Harn Wei Kua, Massachusetts Institute of Technology, USA
37 Communicating Sustainability Inside and Outside of the Organisation - Ways Forward (3) : Business and Climate Change - Integration and Communication
Charles Donovan BP Nick Gardiner Fortis Bank Melanie Eddis KPMG This panel will discuss developments and backgrounds on business and climate change, focusing on aspects of integration and communication. After an introduction by Prof. Ans Kolk, who has been researching this topic for a decade, the three speakers from BP, Fortis and KPMG will discuss the role of climate change in the activities of their companies. The three business speakers all have extensive experience in the area of business and climate change.
 
 Wednesday, July 5, 2006

 9:00 AM-10:30 AM
38 Achieving Integration of Sustainability into Work, Thought and Action - Approaches, Tools and Techniques to Integration (4)
10:45 AM 38-1Integrating environmental sustainability within manufacturing SMEs operations – development of business support
Timothy C. Woolman and Alireza Veshagh, University of Warwick, United Kingdom
10:45 AM 38-2Environmental Business Support in the UK : Providing Added Value to Business Progress Towards Sustainability?
Frances Hines, Cardiff University, United Kingdom
39 Communicating Sustainability Inside and Outside of the Organisation - Who Communicates? And Who Listens? (4) : Marketing the Impossuble (2)
9:00 AM 39-1Balanced Sustainability Marketing
Frank-Martin Belz and Jasmin Pobisch, Technical University of Munich, Germany
9:00 AM 39-2Sustainable Advertising: role and challenges in the advertising industry
Susanne Sweet and Jenny Ählström, Stockholm School of Economics, Sweden
40 Actions for Achieving a More Sustainability Focused Organisation - Ideas and Innovations for Sustainability (6) : The Business Contribution to Sustainable Consumption and Production
41 GIN Futures Workshop II: Understanding Environmental Knowledge and Awareness
What connects our environmental awareness and knowledge to our day-to-day behaviors? What types of knowledge helps us change behavior? What types of education will help us better bridge the environmental knowledge and sustainable behavior gap? This participatory workshop will work with the group to help them gain a greater understanding of these constructs and their links to each other. Workshop participants will design concept/mind maps to facilitate discussion and help us point the way toward achieving a preferred future for environmental behavior, knowledge, and education. Work done in this workshop will contribute to an ongoing research project at Acadia University, and follows up the Greening of Industry Network's October 2005 meeting held at Acadia University.

 10:45 AM-12:15 PM
42 Achieving Integration of Sustainability into Work, Thought and Action - Approaches, Tools and Techniques to Integration (4) : BS8900 Managing Sustainable Development - The Launch in Wales
This session provides delegates with an introduction to the new British Standard BS8900. Recently published BS 8900 is designed to help organizations to develop an approach to sustainable development that will continue to evolve and adapt to meet new and continuing challenges and demands. It offers clear practical advice with which to make a meaningful contribution to sustainable development. This new standard guides organizations towards effective management of their impact on society and the environment, along the route to enhanced organizational performance and success. Professor David Jackman will guide delegates through the new standard and will be pleased to answer questions and engage in discussion about the Standard and what it will mean for business in its progress towards sustainability.
43 Achieving Integration of Sustainability into Work, Thought and Action - Integrating Knowledge, Learning and Interaction for Sustainability (2) : Understanding Environmental Knowledge and Awareness
10:45 AM 43-1Campus Sustainability Officers: The Emergence and Maintenance of a New Career
Gordon Rands1, Barbara Ribbens1 and John Bingham2, (1)Western Illinois University, USA; (2)Brigham Young University, USA
10:45 AM 43-2Communicating Sustainability through Stories and Hope
Trudy Heller, Executive Education for the Environment, USA
10:45 AM 43-3Partnership for Sustainability: A Case Study of the North-Hungarian Region
Klára Szita Tóth and Andrea Gubik, University of Miskolc, Hungary
11:00 AM 43-4The Concept of “Policy Psychology” as a Social Psychology Perspective on Policy Analysis and Stakeholder Communication for Sustainability
Harn Wei Kua, Massachusetts Institute of Technology, USA
44 Achieving Integration of Sustainability into Work, Thought and Action - Learning from Others : Case Studies (2)
10:45 AM 44-1An Empirical Analysis of Managers' Adherence to the ‘Win-Win' Environmental Paradigm and Stakeholder Integration
Jose A. Plaza-Ubeda1, Jeronimo de Burgos-Jiménez1, Diego A. Vazquez Brust2 and Catherine Liston-Heyes2, (1)Universidad de Almeria, Spain; (2)Royal holloway, University of London, United Kingdom
9:00 AM 44-2Sustainable Communities in a Global Society
John W. Colton and Edith G.J. Callaghan, Acadia University, Canada
45 Introduction to Sustainability - Key Issues of Sustainability (6) : After Seven Years - The "Bottom of the Pyramid Debate" Update
In 1999 at the GIN conference in Chapel Hill, NC, C.K. Prahalad presented his early Bottom-of-the-Pyramid (BOP) ideas, in essence suggesting that global problems of poverty could be solved if multinational companies start to offer products and services with business models designed for poor markets. The ideas and examples divided the GIN1999 audience. Today, Prahalad’s ideas have penetrated to strategies of some leading multinationals, such as Philips, Nokia or Unilever. These companies are developing business models for serving poor markets. The ideas are also popularized under academics and the wider public by a widely read book, full of examples of BOP projects. But questions remain: can BOP-business be seen as a way of practicing CSR, instead of, or as extension to, for instance charity, or is it detrimental to the cause? Could some elements in BOP strategies be beneficial to poor people? What are the limitations? And what is the status of the debate now? In this discussion workshop we will hear from supporters and critics, from practical and academic sides, and again challenge the GIN community to this debate.

 1:00 PM-1:40 PM
Plenary : Communication and Integration for Sustainability - Looking Forward
Professor Kandachar Faculty of Industrial Design Engineering Delft University of Technology