The 13th International Conference of the Greening of Industry Network - Integration and Communication: A Clear Route to Sustainability?, July 2-6, 2006 of GIN

Session 39
Wednesday, July 5, 2006
9:00 AM-10:30 AM
Communicating Sustainability Inside and Outside of the Organisation - Who Communicates? And Who Listens? (4) : Marketing the Impossuble (2)
Balanced Sustainability Marketing View Full Paper in PDF FORMAT

Frank-Martin Belz and Jasmin Pobisch, Technical University of Munich, Germany
Sustainable Advertising: role and challenges in the advertising industry
Susanne Sweet and Jenny Ählström, Stockholm School of Economics, Sweden

Technical Program

The 13th International Conference of the Greening of Industry Network - Integration and Communication: A Clear Route to Sustainability?, July 2-6, 2006