The 13th International Conference of the Greening of Industry Network - Integration and Communication: A Clear Route to Sustainability?, July 2-6, 2006 of GIN

Session 33
Tuesday, July 4, 2006
2:00 PM-3:30 PM
Communicating Sustainability Inside and Outside of the Organisation - Types, Tools and Techniques of Communication for Sustainability (4) : Introducing Microfinance and Bottom of the Pyramid Concepts into Business School Curricula
2:00 PMIntroducing Microfinance and Bottom of the Pyramid Concepts into Business School Curricula
Bruce Paton1, Jason Harris-Boundy1, Lisa Jones2 and Gordon Rands3, (1)San Francisco State University, USA; (2)University of North Carolina at Chapel Hill, USA; (3)Western Illinois University, USA

Technical Program

The 13th International Conference of the Greening of Industry Network - Integration and Communication: A Clear Route to Sustainability?, July 2-6, 2006