María Laura Franco García, Ph.D.


Atizapán de Zaragoza, Estado de México


Starting in 2000 there have been registered 361,000 manufacturing businesses in Mexico, of which 99.2% are corresponding to micro, small and medium industries.  To verify the environmental fulfillment of all, there would be required 2.8 years considering the capacity of the competent authorities for carry out the environmental audits. In order to encourage to the businesses in the care of the environment, the Ministry of the Environment has developed a series of programs, such as that of the “self regulation” and that of the “clean industry”, in which the industry participates with the academic and government sectors for a local environment.  Nevertheless, in agreement the results observed in the last 4 years, the number of industries recorded in “self regulation” program has shown a very slow progress: 183 businesses per year.  Therefore, it would be required around 180 years to have completed the “self regulation” system.

 The industrial chambers, understanding this problematic, promote the sustainability in the industry where the competitive advantages are observed for the consumers who seek the marks of products which have greened an image and, at the same time, those products signifying the “aggregate value” by themselves. Strategies like this have been building to define the guidelines required to make the decisions. It fits to mention that splits of the features of the sustainability, they are international system quality, such as ISO 14000, business social responsibility, among others. 
An integral way to evaluate the sustainability in Mexico is through the “Dow Jones Sustainability Index”, which initiates in September of 1999 and whose objective is to monitor the performance of the companies leaders in terms of corporate sustainability.  As a consequence 200 businesses selected (10% of the firms’ leaders in 73 industrial groups in 33 covered countries by the index).  Subsequently they are mentioned some of the advantages of the sustainable development, which can be measured with the sustainability indicators employment.

  • Today the environment is strategic
  • Continuance of the business
  • Competitiveness
  • Creation, participation and expansion of the markets
  • Technological Innovation
  • Fortress of the mark
  • The shareholders prefer the sustainable businesses
  • The sustainability possesses economic and social repercussions (efficient use and sustainable of resources)
  • It is positioned in the flavor of the consumer.
In Summarize, the sustainability in the Mexican industry is finding an opportunity moment, specially now, when the natural resources are not yet the constraint of the development, but is seen inhibited by economic, political, and social factors.


All Submissions
7:00 AM-5:00 PM, Thursday, 28 April 2005, Oral

The Netherlands 2005 Meeting