Session 51
Wednesday, 10 November 2004
11:00 AM-12:30 PM
Hong Kong Convention and Exhibition Centre - Room 309-310
Irresistible Ideas for Sustainable Business Campaigns: Creating a Learning Epidemic - This urgency of environmental challenges suggests that we need to create a “learning epidemic” to spread sustainable business thinking rapidly. How to instigate such an outbreak of learning in our interdisciplinary field is the subject of this session. Participants are invited to join in creating ideas so irresistible that they have the potential to spread rapidly and drive change.
Chair:Trudy Heller, Executive Education for the Environment
11:00 AM 'Irresistable' Ideas for Sustainable Business Educational Campaigns
Trudy Heller, Executive Education for the Environment, USA

Technical Program

The 12th International Conference of the Greening of Industry Network - Partnerships for Sustainable Development November 7-10, 2004