Session 31
Tuesday, 9 November 2004
11:00 AM-12:30 PM
Hong Kong Convention and Exhibition Centre - Room 308
Retailing/ Marketing
11:00 AM Competing with the commons - an impossible endeavor?
Mats I Williander1 and Mikael Román2, (1)Chalmers University of Technology, Sweden; (2)Massachusetts Institute of Technology, USA
11:10 AM From Littering to Responsibility: End of Life Packaging Management at Fast Food Sector
TEIJA AARNIO1 and Lassi Linnanen2, (1)HELSINKI UNIVERSITY OF TECHNOLOGY, Finland; (2)Lappeenranta University of Technology, Finland
11:20 AM The Influence of Eco-Labelling on Consumer Behaviour – Results of a Choice-Based Conjoint Analysis
Katharina Sammer and Rolf Wüstenhagen, University of St.Gallen, Switzerland
11:30 AM Social Marketing – A Fresh Approach To Promoting Sustainable Lifestyles ?
Ken Peattie and Sue Peattie, Cardiff University, United Kingdom

Technical Program

The 12th International Conference of the Greening of Industry Network - Partnerships for Sustainable Development November 7-10, 2004