Partnerships to promote a sustainable waste management initiative as a viable business practice
Gemma F. Dawson and E.Jane Probert, university of wales swansea, United Kingdom
The European Unionís recently introduced Landfill Directive aims to significantly reduce the levels of biodegradable waste going to landfill. As a result there has been a steady rise in the amount of compost being produced from waste in the UK. Composting green waste is an obvious solution to the problem of reducing waste volumes, and it has the potential to generate income from sales of the product. However, if green waste compost is to become a viable competitor within the growing media market, collaboration will be required between the three main actors; the waste management industry, government bodies and commercial enterprise.

This paper will report on investigations which are being conducted to gather a detailed understanding of the potential problems associated with the supply and demand of green waste compost. The work requires an interdisciplinary approach encompassing the following fields: waste management, composting technology, the growing media industry and marketing. Qualitative and quantitative techniques, including elements of statistical analysis, are being used in this study.

The challenges that have been encountered include; accessing the relevant actors, trying to extract and understand their views and opinions, and analysing their responses. This paper will report on the ways in which these challenges have been overcome, with a view to making recommendations concerning the promotion of this sustainable waste management initiative as a viable business practice.

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