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Accommodating Green: What Motivates Corporate Environmental Performance in the Tourist Accommodation Industry
Sonya R. Graci, University of Waterloo, Canada
Over the last several years, the environmental impacts of the tourism industry and specifically the accommodation industry have come to the forefront of global issues. Environmental degradation has impacted several tourism destinations and there is a need to ensure that sustainable practices are implemented in order to halt this damage. The push for sustainability has been mainly conceptual however, and has not translated into industry wide practice. What must be determined is why there is a gap between attitude and action in this industry.

This paper provides a general state of knowledge regarding what factors affect the implementation of environmental management initiatives in the tourism accommodation industry. An exploratory study of the Toronto, Canada accommodation industry has been undertaken to illustrate that there are motivational, organizational and impeding factors that affect the implementation of environmental management initiatives in an organization. The result of this study provides insight as to why there is a gap between attitude and action in this industry. This knowledge can be used to develop management strategies of action, through mechanisms such as multi-stakeholder partnerships, which will encourage the greening of accommodation.

 
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