Session 22
Monday, 13 October 2003
10:45 AM-12:00 PM
Hotel Nikko San Francisco - 25th floor, Golden Gate
Selling Energy Efficiency: Challenge and Solutions Workshop
Track 2: How can institutions and organizations innovate for sustainability?
Theme 2B: Climate, Environment, Energy
Chair:Edwin R. Stafford
10:45 AM 22-1Selling Energy Efficiency: Crafting New Strategies to Revive Green Marketing
Edwin R. Stafford, Utah State University, USA, Cathy L. Hartman, Utah State University

Technical Program

The 11th International Conference - Innovating for Sustainability (October 12-15, 2003)